Content Marketer & Copywriter

LumaBella Beauty | Product Launch

I was in charge of managing and executing the product launch of the Lumabella Professional Series. This included creating a strategic and creative pitch, storyboarding, and organizing an influencer-driven social media campaign.

I also coordinated the photo and video shoot to produce high-quality assets that would be shared on the LumaBella website and Jonathan's social media platforms. The goal was to establish this product line as top-quality tools designed for professional stylists.

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