A global programme where I managed and developed an international team across 15 global-to-local content strategies.
I lead a team of four content strategists on global strategic content creation for Generali across various mediums, such as videos, infographics, and articles covering health, insurance, and financial well-being topics.
Once the content was created for the global market, I would work with Generali marketing teams around the world to localise the global pieces through translations and relevant cultural nuances with our freelance teams on the ground.