Advised the American Express UK marketing team on a data-driven content strategy that included articles, videos, infographics, and case studies for their Business Trends and Insights Hub and new product launches.
I managed freelance and internal teams to help execute an extensive content strategy, video and content production, and performance reporting to solidify the hub as a knowledge base for UK SMBs. Covered financial services topics across cashflow, productivity, rewards, international payments, business travel, and more.